How do I stop losing business from missed calls?
Missed-call automation sends an instant text to anyone whose call you could not answer — "Sorry we missed you, how can we help?" — so the caller starts a conversation instead of dialling the next business. It is the cheapest automation a contractor can build, because it is a single trigger with a single action and it fires while the person is still holding their phone. Handbuilt sets it up on your existing business number.
The problem
Most people who reach voicemail never leave one. They call the next name on the list, and you never learn the call happened — which is why this leak is invisible until you go looking for it in your call log.
How it works
- 1
We connect the automation to your existing business number — you keep the number
- 2
An unanswered call triggers an on-brand text within seconds
- 3
The reply conversation answers questions, qualifies the job, and books or routes to you
- 4
Every recovered conversation is logged, so you can see what the leak was actually worth
What you get
- Instant text-back on calls you could not pick up
- A conversation started before the caller moves down the search results
- Qualified and booked, or handed to you for anything complex
- A record of recovered leads, so the value is measurable rather than assumed
Recommended package
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Request this buildCommon questions
How fast does the text go out?
Within seconds of the missed call, which is the entire point — the person is still holding their phone and has not dialled anyone else yet. A text that arrives an hour later is competing with the business that already answered.
Can it book the job, not just text?
Yes. The follow-up conversation can qualify and book straight into your calendar, or hand off to you for anything complex. Booking is optional though — plenty of trades want the conversation started and the booking done by a person.
How do I know if this is worth building for my business?
Count the unanswered calls in your phone's call log over two weeks and multiply by your average job value and a realistic recovery rate. The missed-call calculator on this site does exactly that in your browser. If the number comes out small, do not build this — that is a real answer.
Does it work if I already have voicemail?
Yes, and they are complementary rather than competing. Voicemail catches the small share of callers who will leave a message; the text-back catches the much larger share who will not.
What are the limits?
It only works on calls to the number it is connected to, so calls to a personal cell stay invisible unless that line is included. It cannot tell a sales call from a customer, so you will text back the occasional telemarketer. And it is a text — a caller with an emergency needs a person, which is why an emergency path matters more than the text-back does.
Want this built for your business?
Tell us about your setup and we'll send a plan and a fixed quote within one business day.