AI Lead Follow-Up Agent
An AI lead follow-up agent chases every new inquiry and every quiet quote by SMS and email — politely and persistently — until you get a yes or a no. Plugs into your existing CRM and lead sources. Starts at $1,500 CAD. Built by Handbuilt in Surrey BC, serving Canada and remote clients.
The problem
You sent the quote three days ago. The customer said “let me think about it.” You meant to follow up yesterday, but you had two jobs and a supplier issue. Now it’s been a week. The lead is cold. You know follow-up wins jobs — you just don’t have time to chase every single one. So the leads that don’t close themselves quietly disappear.
What this looks like in practice
Imagine a home renovation company that gets 30–40 quote requests a month from their website, Google Ads, and referrals. The owner sends quotes within 24 hours, but follow-up is inconsistent. Some leads get a callback. Most don’t. The owner estimates they close about 25% of quotes — and suspects another 10–15% would close with better follow-up.
In this hypothetical scenario, Handbuilt would install a follow-up agent that texts and emails every lead on a structured cadence: same-day acknowledgment, 2-day check-in, 5-day nudge, and a final “are you still interested?” at 10 days. Every message is polite, specific to the quote, and stops the moment the lead replies. The owner’s pipeline stops leaking.
How it works
- 1
Discovery call — Pavneet maps your lead sources, your CRM, and your current follow-up process (or lack of one). 20 minutes.
- 2
Scoped flat-price proposal — Fixed CAD price, a defined follow-up sequence, and the channels it’ll use (SMS, email, or both). No surprises.
- 3
Build & test on your real leads — Pavneet connects the agent to your CRM and lead sources, writes the follow-up messages in your voice, and tests it against real lead scenarios.
- 4
Handoff + optional Care Plan — The agent goes live. You get a walkthrough of how to monitor it and adjust the cadence. Optional $99/mo Care Plan for ongoing tuning.
Speed-to-Lead Is the Biggest Factor You Control
Responding to a new lead within minutes tends to convert far better than getting back to them hours later — speed is one of the few levers you fully control. For small businesses, that window is almost impossible to hit manually — you’re on a job, in a meeting, or handling another customer. An AI follow-up agent responds instantly and keeps the conversation going on a schedule you define. You don’t have to remember, and the lead never feels forgotten.
- Instant acknowledgment tells the lead you received their inquiry
- Structured cadence keeps you top-of-mind without being pushy
- Persistent follow-up surfaces the “maybe later” leads that would otherwise vanish
- Every message is logged — you see what was sent and when
What the Follow-Up Agent Actually Does
It’s not a drip campaign blasting the same template to everyone. The agent is contextual — it references the specific service the lead asked about, the quote amount if one was sent, and adjusts tone based on where the lead is in the sequence.
- Same-day: “Got your request for [service]. Here’s what happens next.”
- Day 2–3: “Just checking in — any questions about the quote for [project]?”
- Day 5–7: “Wanted to make sure this didn’t get buried. Still interested in [service]?”
- Day 10–14: “Last check-in. If the timing isn’t right, no pressure — we’re here when you’re ready.”
- On reply: Agent stops the sequence and alerts you to take over the conversation
Not a Marketing Tool — a Closing Tool
Marketing gets leads to your door. This agent makes sure they don’t walk away while you’re busy. It’s the difference between a CRM full of cold leads and a pipeline where every inquiry gets a definitive outcome: booked, declined, or not-right-now with a future follow-up date. Most small businesses already have enough leads — they just don’t follow up consistently enough to close them.
What you get
- Every lead followed up — no more leads slipping through because you got busy
- Structured SMS and email cadence customized to your sales cycle
- Messages written in your voice, specific to each quote or inquiry
- Automatic stop when the lead replies, books, or declines
- Connected to your existing CRM and lead sources — no new software to learn
- Full visibility into which leads are active, which responded, and which went cold
Recommended package
AI Starter System
Live in ~5 business days
Fixed price in CAD · USD / AUD / NZD quotes on request. Built remotely for small businesses across Canada, the US, Australia & New Zealand.
One AI worker, live in days.
Stop losing leadsCommon questions
$1,500 CAD for the build. That covers discovery, message writing, CRM integration, and go-live. For businesses with complex multi-channel sequences, it may fall in the $3,500–$7,500 range. You’ll know the price before work starts.
Want this built for your business?
Tell us about your setup and we'll send a plan and a fixed quote within one business day.